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Asics, a globally recognized brand in the world of sportswear and athletic footwear, has a rich history rooted in the pursuit of excellence and innovation. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, Asics originally started as "Onitsuka Co." The name "Asics" itself is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This mantra has been the guiding principle behind the brand's mission to promote overall well-being through sport.
In its early days, Asics focused on creating basketball shoes that would provide athletes with superior comfort and performance. One of the brand's first breakthroughs came in 1951 with the release of the OK Basketball Shoe, which featured a unique suction cup sole design. This innovation quickly gained popularity and laid the groundwork for Asics' reputation as a pioneer in athletic footwear technology.
By the 1960s, Asics expanded its product line to include running shoes, further cementing its position in the sports industry. The brand's dedication to research and development led to the creation of cutting-edge designs that catered to the specific needs of athletes, ensuring optimal performance and injury prevention.
In 1977, Onitsuka Co. merged with two other companies to form what is now known as Asics Corporation. This merger marked the beginning of Asics' global expansion, as the brand began to establish a presence in markets worldwide. Over the decades, Asics has continued to innovate, introducing groundbreaking technologies such as the GEL cushioning system, which provides exceptional shock absorption and comfort.
Asics' commitment to excellence extends beyond footwear. The brand also offers a wide range of sportswear, including apparel and accessories, designed to enhance athletic performance. Collaborations with elite athletes and sports teams have further solidified Asics' status as a trusted partner for those who demand the best in sports equipment.
Today, Asics is recognized as one of the leading brands in the athletic industry, celebrated for its unwavering commitment to quality, innovation, and the promotion of physical and mental well-being. The company continues to push the boundaries of technology, creating products that empower athletes of all levels to achieve their goals.
From its humble beginnings in post-war Japan to its current status as a global powerhouse, Asics has remained true to its founding philosophy. Whether you're a professional athlete or a fitness enthusiast, Asics offers the tools you need to maintain a sound mind in a sound body.
Asics' journey is a testament to the power of innovation and dedication. With a legacy built on performance-driven designs and a mission to inspire healthy lifestyles, Asics continues to shape the future of sports and fitness. Explore the brand's extensive collection and experience the difference that over seven decades of expertise can make.