Mulebuy Finds Spreadsheet
Asics, a globally renowned sportswear brand, has been synonymous with quality, innovation, and performance since its inception. Founded in 1949 by Kihachiro Onitsuka, the brand initially started under the name Onitsuka Co.
The name Asics"Anima Sana In Corpore Sano,""A Sound Mind in a Sound Body."
Asics’ journey began with a simple yet revolutionary idea – creating basketball shoes that provided better support and comfort. The brand introduced the Onitsuka Tiger
In 1977, the company merged with two other firms, GTOJELENK, to form what is now known as Asics Corporation. This merger marked a turning point, enabling the brand to innovate further and reach a broader audience worldwide. Asics has always prioritized innovation, investing heavily in research and development to create cutting-edge products. One of its most notable advancements is the GEL cushioning system, which revolutionized shock absorption in athletic footwear. This technology has since become a hallmark of Asics’ designs, providing unparalleled comfort and support. Additionally, the brand has collaborated with athletes and sports scientists to enhance its products continually. Its commitment to performance and quality has earned it a loyal customer base, from casual gym-goers to elite athletes. Beyond its products, Asics is deeply committed to promoting a healthy and active lifestyle. The brand sponsors numerous marathons, sports events, and initiatives aimed at empowering individuals to achieve their fitness goals. Its dedication to fostering a sense of community and well-being aligns perfectly with its founding philosophy of "A Sound Mind in a Sound Body." Today, Asics continues to push boundaries, blending tradition with modernity to meet the evolving needs of athletes worldwide. With a rich history, unmatched innovation, and a relentless drive for excellence, Asics remains a symbol of performance and passion. Explore the world of Asics and experience the perfect harmony of mind and body in every step you take.From Humble Beginings to Global Recognition.
Innovation at the Core
A Brand Built on Values